i firmly believe that it's all in your head... i tried it and loved the taste, but i was hungry at about the same time as always... and still craving anything EXCEPT what's on my diet lol!
there is no magic pill that will turn off your cravings; you have to learn to love what you are doing , and love the way your body feels when you feed it right. trust me, it's taken a lot of failed diets and a LOT of wasted $ on pills and supplements to realize that if you want something bad enough, you'll do anything to get it.
there is no easy way; i know it sucks

but if you allow yourself some cheat times and stick to the diet, you will see results! pm me if you need diet help.